Photography: art and business

by Kateryna Lytovchenko

Consultation

 1–1.5 hours 

This is a focused session dedicated to solving your specific problem in the photography business.

During this time, we will:

 • identify what is holding back your growth 

• review your portfolio / Instagram / client inquiries

• pinpoint specific mistakes

• provide clear, actionable steps on what to do next

This is for you if:

• you have few clients or inconsistent bookings
• you don’t understand what’s wrong with your portfolio
• you feel like “something isn’t working” but can’t identify what
• you want a clear action plan quickly

What you’ll get: 

• a clear understanding of your mistakes
• a structured plan of your next steps
• clarity and direction on where to go next


Education. Photographer in Paris

Photographer Audit

 3–4 hours

This is an in-depth analysis of why your photography isn’t bringing the level of income and growth you want.

We focus on two key components: 

• Craft (the quality of your work as a photographer)
• Business (how your work is positioned and sold in the market)

What we analyze:

• the level of your photography (lighting, composition, storytelling, style)
• how your work is perceived by clients
• why your portfolio either doesn’t sell or sells at a low price

What you’ll get: 

• clarity on whether the issue lies in your craft or your business
• specific areas that need improvement
• clear growth priorities — what will bring results first


Education. Photographer in Paris

Day With Me (1:1 Intensive)

5–6 hours

 This is a full day of working together, where you don’t just see the result — you see how it’s created. How I work with light, how I think while creating images, and how I build a cohesive series.

During the day, we will: 

• review your work and identify what’s holding back your growth
• do a live shoot together with explanations behind every decision
• work on lighting, framing, and visual presentation
• go through the selection process and the logic behind building a series

What you’ll get:

• a clear understanding of how strong photography is created
• a new way of seeing light, composition, and series
• a more advanced approach to shooting

The shoot is conducted with a model. You can choose the model yourself or with my help. Organizational expenses are not included and are paid separately.

Education. Photographer in Paris

Workshop

Coming soon…

Education. Photographer in Paris