Photography: art and business
by Kateryna Lytovchenko
Consultation
1–1.5 hours
This is a focused session dedicated to solving your specific problem in the photography business.
During this time, we will:
• identify what is holding back your growth
• review your portfolio / Instagram / client inquiries
• pinpoint specific mistakes
• provide clear, actionable steps on what to do next
This is for you if:
• you have few clients or inconsistent bookings
• you don’t understand what’s wrong with your portfolio
• you feel like “something isn’t working” but can’t identify what
• you want a clear action plan quickly
What you’ll get:
• a clear understanding of your mistakes
• a structured plan of your next steps
• clarity and direction on where to go next

Photographer Audit
3–4 hours
This is an in-depth analysis of why your photography isn’t bringing the level of income and growth you want.
We focus on two key components:
• Craft (the quality of your work as a photographer)
• Business (how your work is positioned and sold in the market)
What we analyze:
• the level of your photography (lighting, composition, storytelling, style)
• how your work is perceived by clients
• why your portfolio either doesn’t sell or sells at a low price
What you’ll get:
• clarity on whether the issue lies in your craft or your business
• specific areas that need improvement
• clear growth priorities — what will bring results first

Day With Me (1:1 Intensive)
5–6 hours
This is a full day of working together, where you don’t just see the result — you see how it’s created. How I work with light, how I think while creating images, and how I build a cohesive series.
During the day, we will:
• review your work and identify what’s holding back your growth
• do a live shoot together with explanations behind every decision
• work on lighting, framing, and visual presentation
• go through the selection process and the logic behind building a series
What you’ll get:
• a clear understanding of how strong photography is created
• a new way of seeing light, composition, and series
• a more advanced approach to shooting
The shoot is conducted with a model. You can choose the model yourself or with my help. Organizational expenses are not included and are paid separately.

Workshop
Coming soon…
